Every company should have a digital marketing strategy, especially if you are a small business owner. It’s hard to compete with the bigger companies when you just don’t have as much money to spend on marketing.
The best part about marketing online is that you will be able to track your results. But don’t waste your money. It’s easy to get carried away, when you haven’t created a digital marketing strategy. You will probably land up wasting a lot of money, if you don’t know what you are doing.