The best advice that I could give someone looking to attract more customers is to stop hiding behind your logo. A logo, is just a logo. People don’t care about your logo, or flashy marketing material. Either you, or someone in your company, needs to step up to the plate, and get to know your customers.
It’s not rocket science. To attract more customers, you need to listen to your customer’s needs, wants and desires. The problem with large corporations is that they lose touch with whats happening on the sales floor.