It’s easy to get into the habit of just spending money on advertising and hoping that the audience will like it, or even notice it, its hard to realize that everything that you are doing, might be wrong. The problem is that without having a proper strategy in place, your marketing efforts are usually wasted.
It’s hard to explain how important a company logo really is. It’s probably the most important decision that you will make when starting a small business. Before you know it, your logo is printed on everything and will cost money to change in the future.
Your company logo should connect with your customer. It should provide trust. It’s your stamp of approval and should represent your company and the products and services that you provide, in the best way possible.